purchaseintention相关论文
With the rapid development of mobile communication equipment,the significant role of social media platforms is realized ......
This article introduces two independent variables which are self-esteem and perception of social status as for the preva......
In recent years,counterfeiting has grown rapidly and has become a significant global economic problem.Previous research ......
Differences of the Intention to Buying Counterfeit Goods for Consumers with Diverse Purchase Experie
This paper attempts to analyze the differences of consumer with diverse experiences intention to purchasing counterfeits......
In mobile/online games,a majority of game developers adopt a direct pricing model which charges users for virtual produc......
Previous research has shown the importance of the role of online word-of-mouth in consumerspurchase decisions; in partic......
Research on an Inverted U-Shape Relationship Between Luxury Online Accessibility and Consumers Purch
With the advent of the digital age,Chinese millennial consumers have been deepening their attachment to the Internet,and......
This article constructed a model about what affect consumers purchase intention in mobile devices,based on technology ac......
What Influence the Consumer Purchase Intentions for Cultural-Creative Products? An Investigation fro
How do the consumer perceived values toward cultural-creative products affect purchase intentions? Prevailing studies ra......
Online shopping had been very hot since a few years ago.Chanel opened an online store a few years ago but sales volume i......
Quality is consumers major concern when they purchase private labels.However,special factors which influence consumers q......
According to theoretical model of Cognitive-Attitude-Behavior,situational experiment will be used in this paper to explo......
Cause-related marketing(CRM)is a powerful marketing tool for building positive corporate image and generating favorable ......
Monetary incentives(either directly or indirectly related to money),such as discounts and extra products,are generally u......
Compared with normal products,luxury products are richer in symbolic meaning.Former studies on counterfeit luxury produc......
The change of consumer behavior patterns is the most direct social performance after food safety Scandals.This paper......
